In this episode, Kimberly Weitkamp and Rachel Mazza discuss:
- From SEO Agency owner to freelance copywriter to CMO
- Conversion copy for affiliate marketing
- Sales psychology
Key Takewaways
- Why you should avoid templates and other “shallow” approaches
- The many places cold traffic comes from
- Shocking number of daily ad messages
- The content-driven gold mines to explore
- How to spy on people’s marketing
- The Giving Mindset for selling better
- How curiosity and pain work together
- What to look for in a story
Connect with Rachel
Grab a copy of Cold Traffic Activation System at her website
Website: https://rachelmazza.com/
Facebook Group: https://www.facebook.com/groups/businessofwritingpodcast
Instagram: https://www.instagram.com/racheljoymazza/
LinkedIn: https://www.linkedin.com/in/rachelmazza/
Connect with Kimberly
Twitter: @k_weitkamp and @audienceconvert
Facebook: https://www.facebook.com/audienceconverter
Facebook Group: https://www.facebook.com/groups/3275254212546359/