078: Alastair McDermott-How to Specialize in Your Business and Marketing

In this episode, Kimberly Weitkamp and Alastair McDermott discuss:

• From Geocities to modern design
• Website as a marketing avatar
• The real fundamentals of of website building

Key Takewaways

• The easiest positioning statement
• Finding your target audience
• How often to revisit your positioning statement
• Your Best Chapter vs. First Chapter
• The many different ways to specialize
• The cross-section of specialization

Connect with Alastair

Website:marketingforconsultants.com

Instagram: https://www.instagram.com/WhatStrategy 

LinkedIn: https://www.linkedin.com/in/alastairmcdermott/ 

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/