In this episode, Kimberly Weitkamp and Russell Nohelty discuss:
- From Capital Hill to teaching creatives success
- The 3-degree rule
- How NOT to build an audience
- Lessons to learn from Spanx and AirBnB
Key takeaways:
- The 3 reasons people don’t buy your product
- Creating “Melissa the Wannabe”…and how she makes an impact
- The sociology hack to running Facebook ads
- The low-cost test method
- How conversations lead you to the right topic
- Why demographics should be last for your marketing campaign
“Business is only two things, customer and product and the interplay between the two.”
Russell Nohelty
Connect with Russell
Listen in to the Complete Creative Podcast: www.thecompletecreative.com/podcast
Website: www.thecompletecreative.com/fbc
Twitter: https://twitter.com/russellnohelty
Facebook: http://facebook.com/russellnohelty
Instagram: https://www.instagram.com/russellnohelty/
Facebook: http://facebook.com/thecompletecreative/
Connect with Kimberly
Twitter: @k_weitkamp and @audienceconvert
Facebook: https://www.facebook.com/audienceconverter
Facebook Group: https://www.facebook.com/groups/3275254212546359/