In this episode, Kimberly Weitkamp and Matthew Pierce discuss:
- Video as a community building tool
- The fundamentals and how they work across channels
- Building a community alongside a product
Key Takewaways
- Culture as branding
- The worst video you’ll ever make
- The question to ask for your first videos
- Easiest idea generator for videeos
- How “silly” can become part of your brand strategy
- The REAL formula for video success
- The Golden Rule of content creation
- Building the relationship after the sale
Connect with Matthew
Website: https://www.techsmith.com/academy.html
Twitter: https://twitter.com/techsmith
Facebook: http://www.facebook.com/techsmith
YouTube: https://www.youtube.com/user/ChannelTechSmith
Connect with Kimberly
Twitter: @k_weitkamp and @audienceconvert
Facebook: https://www.facebook.com/audienceconverter
Facebook Group: https://www.facebook.com/groups/3275254212546359/
Check out Audience Conversion Live: https://theaudienceconverter.com/live