076: Matthew Pierce-Video as Community Building Tool

Business Tools, Community Building, Podcast

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In this episode, Kimberly Weitkamp and Matthew Pierce discuss:

  • Video as a community building tool
  • The fundamentals and how they work across channels
  • Building a community alongside a product

Key Takewaways

  • Culture as branding
  • The worst video you'll ever make
  • The question to ask for your first videos
  • Easiest idea generator for videeos
  • How "silly" can become part of your brand strategy
  • The REAL formula for video success
  • The Golden Rule of content creation
  • Building the relationship after the sale

Connect with Matthew

Website: https://www.techsmith.com/academy.html

Twitter: https://twitter.com/techsmith

Facebook: http://www.facebook.com/techsmith

YouTube: https://www.youtube.com/user/ChannelTechSmith

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/

Check out Audience Conversion Live: https://theaudienceconverter.com/live

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