In this episode, Kimberly Weitkamp and Bobbie Maloy discuss:
- How to scale your business responsibly and intentionally
- Disaster recovery plans for an online business and why you need oneÂ
- The most effective ways to test the effectiveness of your websites and marketing
Key Takeaways:
- When you are growing your business take the slow and steady approach
- Have both online and local backups for your data and a recovery plan for your online presence
- Test one marketing element at a time instead of entire ads so that you know exactly what is working for you and what is not
“The big thing that most businesses tend to miss is how easy it is to have a simple A/B split test running at all times so that they can capture what’s really working.” — Bobbie Maloy
Connect with Bobbie Maloy:  
Facebook: https://www.facebook.com/theconversionhacker
Website: https://conversionhacker.com/
Email: bobbie@conversionhacker.com
LinkedIn: https://www.linkedin.com/in/bobbielind/
Podcast: https://chattingwithcopywriters.com/
Connect with Kimberly Weitkamp:  
 Website: TheAudienceConverter.com
Show: The Audience Converter Podcast
Email: Kimberly@TheAudienceConverter.com
Twitter: @audienceconvert
Facebook: The Audience Converter
LinkedIn: Kimberly Weitkamp