043: Rachel Mazza-Cold Traffic Activation

In this episode, Kimberly Weitkamp and Rachel Mazza discuss:

  • From SEO Agency owner to freelance copywriter to CMO
  • Conversion copy for affiliate marketing
  • Sales psychology

Key Takewaways

  • Why you should avoid templates and other "shallow" approaches
  • The many places cold traffic comes from
  • Shocking number of daily ad messages
  • The content-driven gold mines to explore
  • How to spy on people's marketing
  • The Giving Mindset for selling better
  • How curiosity and pain work together
  • What to look for in a story

Connect with Rachel

Grab a copy of Cold Traffic Activation System at her website

Website: https://rachelmazza.com/

Facebook Group: https://www.facebook.com/groups/businessofwritingpodcast

Instagram: https://www.instagram.com/racheljoymazza/

LinkedInhttps://www.linkedin.com/in/rachelmazza/

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/

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