078: Alastair McDermott-How to Specialize in Your Business and Marketing

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In this episode, Kimberly Weitkamp and Alastair McDermott discuss:

  • From Geocities to modern design
  • Website as a marketing avatar
  • The real fundamentals of of website building

Key Takewaways

  • The easiest positioning statement
  • Finding your target audience
  • How often to revisit your positioning statement
  • Your Best Chapter vs. First Chapter
  • The many different ways to specialize
  • The cross-section of specialization

Connect with Alastair

Website:marketingforconsultants.com

Instagram: https://www.instagram.com/WhatStrategy 

LinkedInhttps://www.linkedin.com/in/alastairmcdermott/ 

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

Facebook Group: https://www.facebook.com/groups/3275254212546359/

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